Detail Cantuman

SUMMARY
Making A Promotional Video of Kampong Wisata Temenggungan
(KAWITAN) Banyuwangi, Latifatul Muawwanah, Nim F31140559, 2017,
English, Communication and Tourism Department, Politeknik Negeri Jember,
Adriadi Novawan, S.Pd, M.Ed (Supervisor I) and Agus Setia Budi, S.Pd, M.Pd
(Supervisor II).
Tourism becomes one of the important things that cannot be separated
from the human needs. All people need to travel to refresh their mind by enjoying
many kinds of tourism. There are three kind of tourism in Indonesia, those are
nature 35%, culture 60%, and manmade 5%. The highest percentage of the
tourism in Indonesia is culture tourism .One of city that has been well developed
the tourism sector through its own culture is Banyuwangi. Banyuwangi some of
cultural tourism objects and famous tourism product that is called Batik Gajah
Oling. Batik Gajah Oling itself has a home production in Kampong Wisata
Temenggungan or called as KAWITAN.
Kampong Wisata Temenggungan is the first village in Banyuwangi district
which is located in Sidopokso Street, Banyuwangi. KAWITAN has four kinds of
tourism object and some activities that can do by tourist, those are culture tourism,
historical tourism, spiritual tourism and culinary tourism. Even though
KAWITAN has a great potency as tourism destination, there are only a few tourist
who knows about this place. It happens because KAWITAN does not have
promotional media to promote the object.
I decide to make a promotional video of Kampong Wisata Temenggungan as
my final project, in order to help KAWITAN in promoting the objects. This
promotional video contained of the information, situation, the real pictures of the
object and event in Kampong Wisata Temenggungan. I divide this video into three
parts such as Opening, Body and Closing. In the first part of this video, I was
showed the location of Kampong Wisata Temenggungan by showing a picture of
this tourism villlage in Google Map and the accommodation that can used by
tourist to come to Kampong Wisata Temenggungan. The second part of this video,
viii
I was showed all kinds of tourism activities and tourism objects in Kampong
Wisata Temenggungan. The last part of this video, the writer was showed the
event such as Festival Temenggunga that has been conducted in Kampong Wisata
Temenggungan.
In doing this final project, I had done the data collecting method such as
Interview, Documentation and Observation. I had Interview some people in
Kampong Wisata Temenggungan, those are the organizer and the secretary, local
society and the tourist who comes there. Besides, I was observed the facilities, the
situation and the activities in Kampong Wisata Temenggungan. In addition, in
making this product I has been done several steps those are Pre-Production,
Production, Post-Production and Finishing. I asked the Programmer to edit this
video. I finish this final project in Kampong Wisata Temenggungan and Politeknik
Negeri Jember. The duration of this project conducted from September 2016 until
August 2017.
This final project gave some advantages. For the writer, she can improve her
speaking skill with more accurate pronunciations. Secondly, the writer knew the
steps of making a promotional video. In addition, the writer could learn a local
culture in Indonesia more deeply particularly that of Banyuwangi. Besides, the
writer also had problem in finishing her final project, such as the time limitation.
When developed idea especially making a script, she found the difficulties in
choosing the suitable sentence for promotional video and also found the
difficulties in understanding the meaning of Osing language. Fortunately, the
writer consulted it with her supervisor and they help to revise the product in order
to have a better result. The writer believed that this promotional video can help
the organizer of Temenggungan Tourism Village promote this Tourism Village
especially to domestic tourists.