ANALISIS PENGARUH ATRIBUT PRODUK RASA, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA RUMAH ICE CREAM JEMBER
JUMIRANTI - Personal Name (Pengarang)
Text
English
2017
JURUSAN MENEJEMEN AGRIBISNIS : PROGRAM STUDI D-IV MANAJEMEN AGROINDUSTRI
ABSTRACT
This research located on Rumah Ice Cream at district Jember, East Java. The purpose of this research are (1) To find out influance of product atribute taste (X1) to purchasing decision of consumer at Rumah Ice Cream Jember. (2) To find out influance of price (X2) to purchasing decision of consumer at Rumah Ice Cream Jember. (3) To find out influance of promotion (X3) to purchasing decision of consumer at Rumah Ice Cream Jember. (4) To find out influance of product atribute taste (X1), price (X2) and promotion (X3) to puchasing decision of consumer at Rumah Ice Cream Jember. The analysis technique used in this research is multiple linear regression. From the test result, it can be concluded that: (1) Product atribute taste (X1) has influence to purchasing decision of consumer at Rumah Ice Cream Jember. (2) Price (X2) has influence to purchasing decision of consumer at Rumah Ice Cream Jember but does not significant. (3) Promotion (X3) has influence to purchasing decision of consumer at Rumah Ice Cream Jember but does not significant. (4) Product atribute taste (X1), price (X2) and promotion (X3) simultaneously has influence to purchasing decision of consumer at Rumah Ice Cream Jember.
Key words: Atribute product, Purchasing Decisions, Rumah Ice Cream Jember
Detail Information
| Bagian |
Informasi |
| Pernyataan Tanggungjawab |
POLITEKNIK NEGERI JEMBER |
| Pengarang |
JUMIRANTI - Personal Name (Pengarang) |
| Edisi |
Publish |
| No. Panggil |
|
| Subyek |
MANAJEMEN AGROINDUSTRI
|
| Klasifikasi |
|
| Judul Seri |
|
| GMD |
Text |
| Bahasa |
English |
| Penerbit |
PROGRAM STUDI D-IV MANAJEMEN AGROINDUSTRI |
| Tahun Terbit |
2017 |
| Tempat Terbit |
JURUSAN MENEJEMEN AGRIBISNIS |
| Deskripsi Fisik |
|
| Info Detil Spesifik |
|
Citation
JUMIRANTI. (2017).
ANALISIS PENGARUH ATRIBUT PRODUK RASA, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA RUMAH ICE CREAM JEMBER(Publish).JURUSAN MENEJEMEN AGRIBISNIS:PROGRAM STUDI D-IV MANAJEMEN AGROINDUSTRI
JUMIRANTI.
ANALISIS PENGARUH ATRIBUT PRODUK RASA, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA RUMAH ICE CREAM JEMBER(Publish).JURUSAN MENEJEMEN AGRIBISNIS:PROGRAM STUDI D-IV MANAJEMEN AGROINDUSTRI,2017.Text
JUMIRANTI.
ANALISIS PENGARUH ATRIBUT PRODUK RASA, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA RUMAH ICE CREAM JEMBER(Publish).JURUSAN MENEJEMEN AGRIBISNIS:PROGRAM STUDI D-IV MANAJEMEN AGROINDUSTRI,2017.Text
JUMIRANTI.
ANALISIS PENGARUH ATRIBUT PRODUK RASA, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA RUMAH ICE CREAM JEMBER(Publish).JURUSAN MENEJEMEN AGRIBISNIS:PROGRAM STUDI D-IV MANAJEMEN AGROINDUSTRI,2017.Text
