IRZA MUBAROK ANSHORI Pengarang

THE INFLUENCE OF MARKETING MIX PURCHASE ARABICA COFFEEAT WARUNG KOPI CAK WANG KABUPATEN JEMBER IrzaMubarokAnshori Study ProgrammeOf Agroindustry Manajement DepartemenOfAgribisiness Management ABSTRACT The purpose of this research is to find the influence of marketing hotchpoth of the decision of the purchase of consumer arabica coffe shop Cak Wang Kabupaten Jember. The data used in research this is the primary and secondary data. Data analysis technical that is used is linier regression analysis and the worship of idols with using the tools Sofware SPSS 21. The results of which is being undertaken to regression testing test F showed the Product variable (X1), Price (X2), Location/distribution channel (X3), Promotion (X4) in unision significant of the decision of the purchase (Y) on coffee shop Cak Wang Kabupaten Jember. The testing regression done to test T show that Product variable (X1), Price (X2), Location/distribution channel (X3), Promotion (X4) in unision significant of the decision to purchase (Y) on coffee shop Cak Wang KabupatenJember. The variable most influential of the decision to purchase (Y) on coffee shop Cak Wang districtJember is Price Variable (X2) KeyWords:Product,Price,Location(DistributionChannels), Promotions, PurchaseDecisions.