Detail Cantuman

SUMMARY

Making A Booklet as Promotional Medium for D’safier Tour and Travel.DanarLarasatiSaputri,F31152045, Year 2018, 48 Pages, English Department,Language, Communication and TourismDepartment, PoliteknikNegeriJember, Alfi Hidayatu Miqawati, S.Pd.,M.Pd.(Supervisor).

This report of the final project entitled “Making a Booklet as Promotional Medium for D’safier Tour and Travel”.The aimed of this final project to help D’safier Tour and Travel introduce its product and services to the customers. D’safier Tour and Travel needed effective promotional medium, especially a booklet. The owner of D’safier Tour and Travel tried to make a simple booklet by himself but he found difficult in designing it.Thus, it is necessary to provide a booklet about D’safier Tour and Travel because booklet can be easily accepted and read by people rather than website and video.
In conducting this final project, the writer needed supporting data to complete this final project. First, the writer did interview to the owner of D’safier Tour and Travel. Second, the writer did observation the facilities in the office of D’safier Tour and Travel. Third, the writer did documents to check the promotion medium concerning about the history, tour packages, and services that provided and asked the photo documentation of the customers to the owner of D’safier Tour and Travel. Fourth, the writer did audiovisual material to take picture like front office of D’safier Tour and Travel and captured the location of D’safier Tour and Travel from google map.
The booklet consisted of five parts. They were overview of D’safier Tour and Travel, services, tour packages, contact person and photo gallery. The first was the overview of D’safier Tour and Travel. It consisted of information aboutD’safier Tour and Travel. The second part wasservices provided by D’safier Tour and Travel. It consisted of flight ticketing, car rent, bus rent, and tour package. The third part was tour package (Yogyakarta, Lombok, Bali and Malang). The fourth part was contact person. It consisted of the contact person, personal email,address, and website of D’safier Tour and Travel. The fifth part was photo gallery. It consisted of customers’ photos of D’safier Tour and Travel.
This booklet was made written in bilingual, Bahasa Indonesia and English. The size of the booklet was 21 centimeters x 29,7centimeters by using CorelDraw X8. The writer adapted steps from Ardhi (2013) for the procedures of making booklet. There were determining the purpose of promotion, determining the target audience, determining the promotional media, budgeting, making a concept, and producing.
In finishing this project, the writer found difficulties especially in making script and looking for idea in designing the layout. However, the writer needed to learn more about how to write the good script and more references to designing the layout so that the booklet interested to read. On other hand, the writer also got knowledge about tour and travel agency and how to increase her computer skill.