Detail Cantuman

SUMMARY
Making a Company Profile Video of SM Trans Jember Tour and Travel.DitaDamayanti. F31150783. 2018.28 pages.Language, Communication and Tourism Department.PoliteknikNegeriJember. NanikMariyati, S.Pd.,M.Pd, as the Supervisor of this final project.
Tourism activity is now an essential thing which done by many people. In doing this activity, people need some hospitality to support their trip, such as transportation, accommodation, culinary, etc. These kinds of hospitality can be handled by a certain agency which called Travel Agency to make it more effective. In Jember, there are some Travel Agency provided, one of them is SM Trans Jember Tour and Travel. SM Trans Jember Tour and Travel has utilized two media to promote its business. Unfortunately, both of them do not give any well result due to some weaknesses in each media. Therefore, it needs additional promotional media to promote this business to the society, especially foreigners. Kinds of media that now is internationally acceptable and can be made more complete is company profile video.
This company profile video would be entitled “SM Trans Jember Tour and Travel” which consisted of three parts. The first part was opening that would show the company’s logo, greeting from the speaker, the location, owner’s statement, the structure organization and short history. The second part was content which explained about the tour packages, service, facilities, transportation, testimonial, accommodation and cooperated parties. The last was closing which showed the contact information and thanking to parties concerned. The process of making this company profile needed two English skills, which were writing and speaking skill.
There were four data collecting methods used to finish final project. They were interview, observation, documentation and audio visual material. From the interview, the writer got information about history, organizational structure, the staff and the tour packages offered. The writer also got some information about the facilities, the transportation used and the staff activity through observation. In
documentation, the writer collected some photos and videos about tourism objects, airport, hotel and company’s logo. For audio visual material, the writer shot some scenes; those were greeting from the speaker, the owner and staff, the transportation used, the office, facilities, staff activity and testimonial from customers. Then, there were some steps in making this company profile video, those were determining schedule and content, making script, script approval, making storyboard, shooting, editing, revising and finishing.
Hopefully, this company profile videocould become an informational and promotional media for SM Trans Jember Tour and Travel. Besides, this company profile video could help the tourists, especially foreigners, who were looking for a travel agency in Jember.